British actor Will Poulter has teamed up with his father Professor Neil Poulter, President of the International Society of Hypertension (ISH), to launch May Measurement Month, a global campaign aimed at highlighting the need for increased blood pressure awareness.

The campaign also features actress Patsy Palmer, Strictly’s Ore Oduba, footballer Robert Pires and Game of Thrones star Laura Pradelska, and Poulter commented 'It's such an important cause because many people don't know they have high blood pressure until it’s too late. That's why we want to raise awareness and get as many people involved as possible across the globe to change that'.